In The Beginning
Not long ago, we were running a Karate studio and found ourselves falling into a lot of common traps. Largely through the influence of a former business partner, the studio focused too much on the bottom line and not enough on individual students. It wasn’t about teaching discipline, building bonds, and encouraging growth. It was about advancing belts and tying families into long-term contracts. That model simply wasn’t serving us, and it certainly wasn’t serving the families who came to us. We wanted to create a studio where families felt welcome and where we could truly make a difference by sharing our passion with our community.
We knew what kind of studio we wanted to build, but everything had to be done from the ground up. We were no longer just Karate instructors—we had to learn about web design, marketing, and everything else that went into launching a business. There was also the challenge of adapting business practices to fit into our values. We had left the safety net of having any business partners and now we were truly on our own.
Since our goal was to build a Karate studio that better served our community, that’s exactly where we looked for help. We sought relationships with parents and families who could offer insight and guidance that we could build on. As we started gaining momentum, we found that running our own business was easier than we expected.
Just when we thought everything was perfect...
The business side was coming together, but now we needed to grow our practice and find instructors who could impart the lessons we wanted to teach our students. Because we’d had negative experiences in the past, we wanted to build a team we could truly trust and that we knew would stick around.
As Family Martial Arts has deepened our roots, we’ve been able to build our own team, hiring internally among our own talented students. This has only supported our mission to put kids and parents first in all that we do.